Designing the logo for the Indiana Archers
Baseball is one of my favorite sports, so when I got the chance to design a logo for a youth baseball team I relished the opportunity. The team name was the Indiana Archers. the first thing that I came up with was to draw an archer about to shoot his arrow, but that seemed a bit to complicated of a design for a hat and apparel. I did some more research on the internet to find some inspiration. I stumbled upon my search on some old arrowhead photos, and thought to myself that the shape of these arrows had a similar shape of the letter A. It was these arrowheads that started this whole process of what I could design for this team.
With these arrowheads as my inspiration, I set out to create the shape in Illustrator. I wanted to give a realistic feel for this shape but also make it look like the letter A for Archers. I went out and made a basic triangle shape and bent it in the bottom middle to give it the arch of the letter A. The next thing I wanted to do was to give it some notches on the edges to give it more of a rough look. Now it looked like it was coming together but was still missing something? As I found a great font for the teams name, I used the letter I of this font and placed it in the middle of my arrowhead. This gave this arrowhead more detail of the letter A and it also was a cool way to incorporate the letter I and A for Indiana Archers. The teams colors were blue, gold, and gray, so I gave it this color scheme.
Logo Design 2
I felt like the first logo was good for caps and shirts, but I not for the jersey. I went and designed a separate logo for the jersey. Kept if simple with it saying Indiana Archers but with two crossing arrows in the middle. Here is the logos together with different color schemes.
Logo Design #3
I also wanted to add a secondary logo, so I went out and made a badge or patch design. This was a circular design with Indiana on top and Archer at the bottom with two arrow in the middle to complete the circle shape.
The last step in the process was to show them how it would look on jerseys, hats, and the different color combinations that they could have.